About — yehrioh

Freelance Brand Designer based in New York, looking for opportunities to build creative stories through strategic visual communications. I create narrative graphics and provide a practical visual guideline to help manage consistency of brand identity.

Projects

Collection below reflects experiences in food & hospitality industry in NY, projects to design and/or manage interactive spaces based on local community’s lifestyle and culture.

- Restaurant branding, located in Midtown NYC
- Participation in brand identity development
- Signature 3D artwork arrangement
- Logo design
- Bar menu design
- Restaurant branding, located in East Village NYC
- Production schedule proposal & management by phase
- Market research & targeted audience analysis for brand identity framework
- Asset design
- Product design
  - Menu
  - Storefront sign
  - Website
  - Packaging
  - Business cards
- Restaurant branding, located in Midtown NYC
- Collaborative social media marketing strategy development with third agency
- Soft opening event prep & survey template design
- Opening event ideation & content design
- Participation in menu development
- Lead menu photoshoot session for online platform & press contents
- In-house design team production schedule management
- Participation in sales & marketing projection reviews
- Brand identity booklet design
- Asset design
- Product design
- Merchandise
  - Staff uniform (t-shirt, cap, apron)
  - Beer mug
- Restaurant branding, located in NoMad NYC
- Collaborative social media marketing strategy development with third agency
- Soft opening event prep & survey template design
- Opening promotion contents design
- Lead menu photoshoot sessions for online platform & press contents
- In-house design team production schedule management
- Participation in menu development
- Brand identity booklet design
- Asset design
  - Logo
  - Color palette
  - Typography
  - Photography direction
- Product design
- Merchandise
  - Staff uniform (apron)
- Restaurant branding & management, located in Midtown NYC
- Opening promotion flyer & poster design
- Soft opening survey template design
- Participation in sales & marketing projection reviews
- In-house design team production schedule management
- Lead photoshoot sessions for online platform & press contents
- Collaborative social media marketing strategy development with third agency
- Brand identity booklet design
- Asset design
- Product design
  - Website
  - Menu book
  - Storefront sign
  - Interior LED message banner
  - Interior acrylic wall decal
  - Business cards
  - Packaging
- Merchandise
  - Staff uniform (t-shirt, cap)
  - Noodle bowl
- Rebranding to relaunch in NYC
  - Logo
  - Color palette
  - Typography system
  - Icon illustration
  - Website
  - Press photography
  - Custom share plate
- Meal Kit Project
  - Product photography
  - Product website design & management
  - Packaging labels
  - Custom insulated bag
  - Cooking recipe card
  - Promotion flyer & poster
- Popup collaboration project with Izakaya Mew
  - Promotion flyer & poster
  - Concept photography
  - Menu
- Partnership restaurant branding, located in Flatiron District NYC
- Asset design
- Product design
  - Menu
  - Business cards
  - General signage
  - Window decal
- Partnership restaurant branding & management, located in NoMad NYC
- Opening promotion flyer design
- Lead photoshoot sessions for online platform & press
- Manage in-house design team for popup event menu & SNS contents
- Asset design
- Product design
- Restaurant branding & management, located in NoMad NYC
- Soft opening event prep & survey template design
- Opening promotion flyer & poster design
- Lead photoshoot sessions for online platform & press contents
- Seasonal & popup promotion contents design
- Merchandise & packaging design for anniversary & holiday promotions
- Participation in TF holiday menu development
- Asset design
- Product design
  - Website
  - Menu
  - Business cards
- Second location branding & management, located in Queens NY
- In-house design team production schedule management
- Participation in TF projects for marketing strategy development
- Lead menu photoshoot sessions for online platform contents
- Soft opening event prep & promotion contents design
- Opening promotion flyer & poster design
- Takeout promotion brochure, voucher & flyer design
- Online & offline content creations for monthly & seasonal event menu
- Participation in TF holiday menu development
- Asset design
  - Typography
  - Photography direction
- Product design
  - Menu (dinner, omakase bar, brunch)
  - Storefront sign
  - Business cards
- Merchandise
  - Staff uniform (t-shirt)

- Restaurant management, located in Midtown NYC
- In-house design team production schedule management
- Participation in TF holiday menu development
- Lead menu photoshoot sessions for online platform contents
- Online & offline contents design for weekly, monthly & seasonal event menu
- Anniversary special event prep & merchandise design
- Product design
  - Menu (lunch, brunch)
  - Custom share plate
- Partnership restaurant management, located in NoMad NYC
- Opening invitation content design for email marketing
- Manage menu prints for dining & bar operations
- Product design
  - Business cards
- Partnership restaurant management, located in NoMad NYC
- Food & interior photography for online platform contents
- SNS announcement graphic design
- Manage menu prints for food & drink list
- Product design
  - Lunch menu with icon illustrations
- Restaurant rebranding & management, located in Midtown NYC
- Brand renew promotion content design
- Lead menu photoshoot sessions for online platform contents
- Online & offline content design for seasonal & popup promotions
- Merchandise & packaging design for anniversary & holiday events
- Quarterly tablet mat design with seasonal illustrations
- Participation in TF holiday menu development
- Asset design
- Product design
  - Website
  - Menu (popup, lunch, dinner)
  - Business cards
  - Storefront banner
  - Tabletop promotion menu
- Restaurant management, located in Greenwich Village NYC
- Opening promotion flyer & poster design
- Online & offline contents design for seasonal promotions
- Concept photography for seasonal menu introduction
- Product design
  - Menu (seasonal, lunch, dinner)
  - Packaging
  - Window decal
  - Noren-curtain
- Restaurant management, located in Midtown NYC
- Opening promotion flyer & voucher design
- Concept proposal for brunch concept renewal project
- Social media mood board design
- Food & interior photography for online platform & press contents
- Online & offline contents design for seasonal & weekly popup promotions
- Merchandise & packaging design for anniversary & holiday events
- Participation in TF holiday menu development
- Asset design
  - Typography
  - Photography direction
- Product design
  - Menu (weekly, seasonal, popup, lunch, brunch, drink booklet)
  - Packaging
  - Window decal
- Merchandise
  - Mug
- Restaurant management, located in Midtown NYC
- Food photography for monthly & seasonal special menu
- Online & offline contents design for popup events
- Merchandise & packaging design for anniversary & holiday promotions
- Participation in TF holiday menu development
- Product design
  - Menu (lunch, dinner)
  - Packaging
  - Table mat
  - Noren-curtain
- Merchandise
  - Coaster
- Cafe management, located in Midtown NYC
- Menu photography for seasonal specials
- Product design
  - Takeout brochure
  - Tabletop popup menu
  - Wall menu board
  - Window decal
- Restaurant management, located in Midtown NYC
- Food & interior photography for online platform & product design contents
- Online & offline contents design for monthly & seasonal popup promotions
- Merchandise & packaging design for anniversary & holiday events
- Participation in TF holiday menu development
- Collaborative rebranding project with third agency
- Product design
  - Menu
  - Packaging
  - Post cards
  - Window decal
- Merchandise
  - Staff uniform (cap)
  - Beer mug
  - Calendar
  - Tote bag
  - Rice wine bottle
  - Bottled cocktail label

Project Inquiry yehrioh@gmail.com