Midtown NYC, 2023
Brand identity refresh for a versatile space with coffee & flower
Art Direction · Graphic Design · Marketing Strategy
Café Rebranding
Remi
Remi is a local café, which specializes in modern flower arrangements.
The space where it’s filled with seasonal plants & flowers in the middle of bustling city of New York, serves handcrafted coffee and tea, from traditional to brand signature recipes, and a selection of pastries from local’s favorite bakeries.
Moodboard
“ Remi values individuals’ lifestyle balance in modern days, contributes to one’s personal pursuit of comfort in daily life, and motivates people to stay close to life essentials to recharge. ”
Logo
Moving forward with the original design, the new logo better represents the brand personality and goes easier on the eyes with a purpose to apply on a wide range of packaging design.
Original
→
New
Text
Sans serif with high contrast and flowy gesture reflects the characteristics of plants, aiming to be renowned for a modern flower design.
Symbol
Solely communicates flower to primarily use on flower related graphics, while text logo remains vague on identity for a flexible representation of café & flower shop.
Logo Process
Ecommerce
The website concentrates on plant & flower checkout services, as a main platform to increase customer engagement with modern flower designs that are uncommon in local area.
